26 June, 2008- One of the world’s most gaming entertainment companies of UK named 888 has announced its partnership with Sportech PLC. This partnership will allow 888 to power Sportech’s brand and the customer base with the turnkey online gaming, customer support, backend software, and processing of payments services.   

It is also decided under this agreement that it will provide knowledge to Sportech’s marketing brand to help in extending the reach of Sportech’s business.

The chief executive officer of 888, Gigi Levy said that- “888 is an outstanding consumer brand in itself; however it is part of our strategy to be the engine behind other great brands via our strategic partnership program and the strategic consulting skills we can offer. The phenomenal partnership represents the full evolution of our B2B offering and is a milestone agreement. ”

888 is also going to provide international distribution services for New Football Pools to Sportech.

The Chief Executive Officer of Sportech, Ian Penrose said that-

‘This is a strong strategic partnership for Sportech. It offers an unparalleled opportunity for all of our products to be effectively marketed online. Importantly this extends beyond the traditional online poker and casino offering and includes the Pools business which we believe will become an international online gaming brand. This fits exactly with our strategy of reinvigorating the pools business and delivering an enhanced and modern product for today’s gaming customers.’

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